Renewing my annual pass recently, I saw that the Park has significantly raised admission prices.
Why not?
The Euro has collapsed (it's just waiting for everyone to "officially" admit it).
The dollars that we here in the United States have electronically "minted" (through the looking-glass magic of the Federal Reserve's "quantitative easing" program) are holding steady, supposedly, at somewhere around $2 trillion.
Among friends, after all, what is $2 trillion anyway?
Here in California, the cataclysm of today's "economy" is visible everywhere.
Count the shuttered car dealerships.
The carcasses of former banks.
The "for lease" signs at the mini-malls and corporate parks.
The empty "big box" stores.
The failed restaurants.
The boarded up department stores.
As an example, the Montclair Plaza shopping mall in Montclair, California, has had a huge amount of retail square footage at its eastern end sitting vacant since 2006.
The space used to be a Broadway store from 1968 until it became a Macy's in 1996.
It stayed a Macy's and finally closed its doors in 2006, never to reopen.
It's kinda weird to see a mall in the middle of populous Southern California with a giant, empty store at one end.
All those stores, banks, dealerships, mini-mall shops, restaurants and retailers were once filled with people.
And merchandise.
And jobs.
Banks would accept money from businesses and individuals for safekeeping.
Workers would deposit their paychecks and businesses would deposit their cash receipts.
Banks would take the money and invest in assets and lend some of money back into the community---to businesses and consumers.
Businesses would use the money to buy product, build things, create retail space, hire employees, etc.
Consumers would borrow money to buy cars and homes and appliances.
They would also earn money from working for the businesses and restaurants and such.
In turn, they would save a little of their money in the banks and, of course, spend a little at the restaurants, amusement parks and businesses in their community.
THOSE were the days.
What is YOUR home worth today?
Are you even still living in a house?
Still employed? Thank God.
You know several people who are not quite so fortunate.
Even here in Southern California.
California was once the 6th largest economy on the planet, I've heard.
If we in the "Golden State" have such visible signs of decline, I can only imagine how others in this grand country are faring these days.
Yet.
Folks will still find a way to buy admission into Disneyland.
The Park is perhaps taking the place of the old movie theaters of the 1930s, where Americans escaped the woes of the Great Depression by spending precious money on a matinee or a double-feature.
An hour and a half of "fantasy" in the darkened cinema, with Clark Gable, Judy Garland, Mickey Rooney, Fred Astaire, Giner Rogers, Shirley Temple, the Marx Brothers, Laurel and Hardy, Mickey Mouse or the Three Little Pigs, brought a respite from the literally depressing state of Americans' daily life.
While today's malls may be emptier, the Park has remained crowded to capacity.
Cars Land and the recent efforts to "fix" the Eisner-iffic masterpiece known as Disney's California Adventure have sparked further interest.
The Park has cleaned up its act tremendously in the past four years.
Check out the newly refurbished West Side of Main Street, from the Emporium to the Candy Palace.
Look at the gleaming new Matterhorn paint job and the mountain's suddenly glowing waterfalls.
Do waterfalls actually glow in the Swiss Alps?
Ah. I digress.
March along with the crowd of guests around you.
Start doing the math.
Think what each of them has spent to be there (either as an annual passholder or a ParkHopper purchaser).
Of course, each of them has to eat and drink and perhaps grab a plush toy or a sweatshirt.
Where are all these folks getting all this money?
Disney seems quite happy to provide them with a beautiful place to spend and enjoy it!
The Park masterfully anticipated the coming financial collapse by permitting passholders to pay for their passes on a monthly basis over the course of a year!
Now Disney has an income stream, even if folks can't make it to the Park.
It worked.
The crowds are thick as ever.
The guests seem pretty darn satisfied, too.
I am still one myself!
Hike the price?
Looks like we all will still gladly pay it.
Even in the midst of the Greater Great Depression of 2008-present!
Of course, I imagine the number of Greek, Italian and Euro-zone guests may have dropped off a bit of late (and more so in the coming weeks and months, no?).
How's Euro-Disney doing these days, I wonder?
For us in Southern California, the Park remains a place to set aside one's cares for a while.
Truly a place to "leave today and enter the world of yesterday, tomorrow and fantasy," as Walt wished for his guests when the Park flung open its waiting arms in 1955.
I am still willing to pay to answer its embrace.
Sorry for being gone for so long, Jungleteers! I missed each of you deeply!
---Mike
4 comments:
I have been unemployed for a year and a half. My pass is due for renewal in October. Will I pay the new price? What do you think? That place is my crack...
Great post...and well said. Even in the worst of times, we all strive to escape and be entertained. And what better entertainment than a day (or more) in a Disney park. :)
All too true, Mike...
And Disney is looking (finally) to thin the herd of Annual Pass holders. By raising the price, they still guarantee the income but from fewer AP's. I still think the So Cal AP's are a bargain and will see prices continue to rise. I expect 2013 will see a price rise similar to 2012. After all, as long of enough folks keep buying, why not squeeze the fruit for all the juice it can provide? Disney isn't doing anything wrong here.
Yes Roger, not really.
Post a Comment